Coupang Sans

 “How did we ever live without Coupang?”

「Coupang Sans」 was designed to reflect the brand identity centered around Rocket Delivery, which delivers overnight so customers receive their orders the next morning.

It is a large-scale family of 12 styles, built to express both the brand’s personality and performance.

The Display styles emphasize the brand image with high impact. The Slanted weights further enhance this expression by adding a sense of motion and energy.

The Text styles are refined versions of the Display, designed for improved readability and a more comfortable, familiar appearance.

ClientCoupang
Released2022
Classification
IT, Distribution
WeightDisplay: Thin, Thin Slanted, Regular, Regular Slanted, Bold, Bold Slanted, ExtraBold
Text: Light, Regular, Medium, SemiBold, Bold
TeamsKang Minjae, Kim Yoonah, Jang Suhwa, Kim Chorong
Specifications

Hangul 2,780 / Latin 95 / KS Symbols 985

Captures the unique culture of a brand and embodies it through typography.

Other projects