Baemin WORK & LOVE & PLAY

「Baemin WORK, LOVE, PLAY」 is a display typeface family developed for the “Baemin 2.0” rebranding, marking the 15th anniversary of Baemin. Based on lettering created by Baemin’s designers, WORK was developed as the core display style and expanded into LOVE, a condensed version, and PLAY, a color font inspired by dynamic brush movements—forming a cohesive family with three distinct personalities.