Samyang Neo KR

「Samyang Neo KR」 was designed as part of Samyang Holdings’ rebranding, to complement the Latin typeface developed by international branding agency Brody Associates. As the brand moved away from the lighter impression of its previous logotype toward a more refined and trustworthy identity, key characteristics of the Latin typeface—including its wide character proportions, diagonal structures, and the strong diagonal strokes of the “Y”—were translated into the Hangul design. These shared design principles allow the Latin and Hangul scripts to work together seamlessly as a unified type family.