- From CU’s proprietary font development to Sandoll Cloud–linked MD commercialization, expanding the commercial value of fonts
- Launch of a Hangul lettering contest for Hangeul Day 2026 to build a sustainable ecosystem for the consumption and distribution of Hangul content
January 28, 2026 (Wednesday)
Sandoll Inc. (CEO Youngho Yun), a content creator platform company, announced that it has signed a strategic Memorandum of Understanding (MOU) with BGF Retail to strengthen Hangul design competitiveness across CU convenience stores, including in-store spaces and product applications.
The signing ceremony was held on January 27 at BGF’s headquarters in Samseong-dong, Seoul, with key executives from both companies in attendance, including Sandoll CEO Youngho Yun and BGF Retail Chief Strategy & Innovation Officer Jung-Hoo Oh.
This partnership is significant in that it expands Hangul—whose global recognition continues to grow alongside the rise of K-content—beyond its linguistic function into a cultural and design asset, integrating it into retail, distribution, and everyday consumption environments. Leveraging Hangul’s public value and scalability, the two companies plan to jointly pursue the creation of sustainable content IP, the expansion of K-culture–based social value, and the strengthening of brand competitiveness.
Under the agreement, Sandoll will develop a dedicated CU font designed with readability and versatility in mind, to be applied across multiple consumer touchpoints including retail spaces, product packaging, and promotional materials. Based on this font, BGF Retail plans to develop collaborative MD products in partnership with Sandoll Cloud and distribute them through both online and offline retail channels, thereby establishing a differentiated brand experience and a stable structure for content utilization.
In addition, the two companies will jointly host a Hangul lettering contest in celebration of Hangeul Day in 2026. Sandoll will oversee the planning and operation of the contest, discovering works that highlight the aesthetic qualities and creative potential of Hangul typography. BGF Retail will leverage selected winning works to develop and launch products that capture the visual appeal and expressive playfulness of Hangul, expanding opportunities for consumers to naturally experience and enjoy Hangul as a key pillar of K-culture in their everyday lives.
“Together with CU, which is evolving into a global lifestyle platform, we aim to pursue diverse collaborations that allow people around the world to naturally experience the value and potential of Hangul in their daily lives,” said Youngho Yun, CEO of Sandoll.
Building on this partnership, Sandoll and BGF Retail plan to continuously explore collaborative models that combine retail, design, and content, advancing both the global expansion of Hangul culture and the strengthening of brand competitiveness.
January 28, 2026 (Wednesday)
Sandoll Inc. (CEO Youngho Yun), a content creator platform company, announced that it has signed a strategic Memorandum of Understanding (MOU) with BGF Retail to strengthen Hangul design competitiveness across CU convenience stores, including in-store spaces and product applications.
The signing ceremony was held on January 27 at BGF’s headquarters in Samseong-dong, Seoul, with key executives from both companies in attendance, including Sandoll CEO Youngho Yun and BGF Retail Chief Strategy & Innovation Officer Jung-Hoo Oh.
This partnership is significant in that it expands Hangul—whose global recognition continues to grow alongside the rise of K-content—beyond its linguistic function into a cultural and design asset, integrating it into retail, distribution, and everyday consumption environments. Leveraging Hangul’s public value and scalability, the two companies plan to jointly pursue the creation of sustainable content IP, the expansion of K-culture–based social value, and the strengthening of brand competitiveness.
Under the agreement, Sandoll will develop a dedicated CU font designed with readability and versatility in mind, to be applied across multiple consumer touchpoints including retail spaces, product packaging, and promotional materials. Based on this font, BGF Retail plans to develop collaborative MD products in partnership with Sandoll Cloud and distribute them through both online and offline retail channels, thereby establishing a differentiated brand experience and a stable structure for content utilization.
In addition, the two companies will jointly host a Hangul lettering contest in celebration of Hangeul Day in 2026. Sandoll will oversee the planning and operation of the contest, discovering works that highlight the aesthetic qualities and creative potential of Hangul typography. BGF Retail will leverage selected winning works to develop and launch products that capture the visual appeal and expressive playfulness of Hangul, expanding opportunities for consumers to naturally experience and enjoy Hangul as a key pillar of K-culture in their everyday lives.
“Together with CU, which is evolving into a global lifestyle platform, we aim to pursue diverse collaborations that allow people around the world to naturally experience the value and potential of Hangul in their daily lives,” said Youngho Yun, CEO of Sandoll.
Building on this partnership, Sandoll and BGF Retail plan to continuously explore collaborative models that combine retail, design, and content, advancing both the global expansion of Hangul culture and the strengthening of brand competitiveness.