LINA Sans

「LINA Sans」 is a custom typeface developed to establish a new brand image for LINA following the launch of its integrated brand identity in 2024, reflecting the company’s pursuit of innovation and personalization beyond the conventions of the insurance industry. Inspired by LINA’s brand motif, “Spotlight,” distinctive details were incorporated into elements such as connecting strokes and descending dots, creating an innovative yet trustworthy impression that places the individual at the center. The typeface is tailored for display, text, and CI applications, enabling a consistent brand identity across all forms of communication.