LOTTE HIMART Hiroun

「Hiroun」 is Hi-Mart’s proprietary typeface, designed specifically for use across its web and mobile applications.

Subtle cap‑height variations and preserved circular curves lend the typeface a rhythmic, geometric texture. 

Hirowoon incorporates unique brand character through playful flourishes—like the curved terminals on ‘ㅎ’ and ‘ㅊ’, and distinctive combinations or simplifications in letter components—that express a sense of visual identity that is unmistakably Hi-Mart.

It also addresses environments where numeric information is frequently presented—such as prices and discounts—by including clearly refined numerals and functional symbols like arrows, percentages, and commas.