Type branding Creates the Unique Voice of a Brand
The shape of the letter contains sound. It sometimes talks softly, sometimes chatters, or shouts. Sandoll imagines the voice of the brand and creates it with the brand. When a brand finds the voice that fits them, they convert the text into stories. Just as the same word sounds so different from the way you speak; we use fonts specifically designed for one brand for various everyday communication experience. Sandoll is certain of sustainable originality of the brand when hearing the voice of brands speaking in their original voice.
Global Fonts speak Multiple Languages in One Voice
Sandoll was established with the dream of Hangeul design in 1984, and now makes global fonts that covers the half the language in the world, ranging from Latin to Chinese characters to native language of Ghana. Of course, it isn’t easy to group European and American letters with East Asian Chinese and Japanese into one font family. Global fonts collaborate with many Type Foundries around the world, so there are some communication issues. Sandoll creates global voice through fast and precise communication with a team that works smooth as an orchestra.
Created by the Collaboration of Designers and Engineers
Sandoll was first created in the dawn of the digital font age and went through the digital upheaval. It has been creating global market and culture for type branding, focusing on customized fonts for companies. As Sandoll is the oldest Font maker in Korea, it aims to collaborate when problem solving with designers and engineers. With this mindset, Sandoll has developed tools for development and minimized process. Now, Sandoll can listen attentively to the client’s feedback with an open mind and can give new suggestions more actively.
To be specific, there are Hangeul manual hinting technique that enhances readability of small letters under Windows environment, Web font technology that lets users download letters from the server without installing fonts in the device, variable fonts that users customize various settings such as width or thickness and colored fonts with various colors and texture.
We together create typefaces that resonate your brand in detail
In order to customize font that fits the brand, Sandoll goes through three systematic steps. We call the process 3P, and help customers that are not familiar with fonts easily understand the process.
PrototypeSandoll offers service such as type branding trends, technical reports and consult its customers until they get the gist of fonts. Customers explain their brand and service they provide and contemplates on who gets to experience what. After series or discussions and prototype suggestions and revisions, together, we search for the best concept.
ProductThe most important part or the process is to understand the current process and have meetings on a regular basis. As there are more letters, more time is needed to reflect the feedback, so we suggest you to check the appropriate amount of check points. Based on the feedback we get, we customize fonts.
PublishWe go through our own QA usability. we have the font work on various environments. We simulate beta font in our customer’s company and reflect the feedback and finally completed font is distributed.