TYPE BRANDING
TYPE BRANDING
TYPE BRANDING
TYPE BRANDING

Sandoll's type branding captures the unique culture of a brand and embodies it through typography. The brand-exclusive fonts created in this process go beyond mere letters; they become a unique voice that expresses the brand's story.

A brand's culture encapsulated in an exclusive font transforms text into a narrative, offering a sustainable branding solution that communicates the essence of the brand beyond the letters. This approach ensures that every textual representation of the brand carries its identity and values, reinforcing the brand's presence and distinctiveness in the market.

Global Font

Sandoll creates global fonts that cover more than half of the world's scripts, ranging from Latin to Chinese characters and Kana. Through fast and accurate communication, Sandoll collaborates with colleagues from around the world, with whom it has worked for many years, to create a global voice. This approach emphasizes the importance of teamwork and international collaboration in crafting fonts that can speak to a wide audience, ensuring that the fonts not only support a vast array of characters but also embody the nuances of global communication. By doing so, Sandoll contributes to breaking down language barriers and fostering a more connected world through typography.


CJK
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Sandoll uniquely possesses the technology and expertise to independently produce CJK characters, which encompass the scripts of Chinese (C), Japanese (J), and Korean (K) languages, categorizing them within the Sinosphere. This makes Sandoll the only company in Korea capable of such a feat.
Latin
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Latin characters are the most widely used script worldwide for writing English. Sandoll creates Latin characters optimized for various uses, catering to the diverse requirements of global communication.
Latin extended
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Latin extended characters are designed to accommodate languages beyond English, such as Vietnamese and various European languages, taking into account the cultural contexts of these regions to ensure appropriate representation.
Cyrillic
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Cyrillic characters, used to write the languages of Russia, Bulgaria, and other countries, are produced in collaboration with reliable local foundries, ensuring authenticity and quality.
Greek
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Greek characters, representing the language of Greece among others, are also crafted through partnerships with trusted local foundries, guaranteeing accurate and culturally respectful typography.

History and Expertise

Sandoll has been creating fonts in Korea for the longest time. This extensive experience has evolved into expertise that allows for flexible adaptation to various environments and specialized skills in developing new types of fonts.


Webfont
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Sandoll possesses proprietary technology specialized for Korean fonts in web font technology, which allows fonts to be used on the web without installation (Patent No. 10-2420159).
Cloud technology
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Cloud technology enables the use of fonts anytime and anywhere without the need for installing font files.
Hinting
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Hinting is a technology that optimizes the display of characters even at small sizes.
Variable fonts
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Variable fonts are a new style of fonts that allow customization to the desired weight within a single font.
Color fonts
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Color fonts are styles of fonts that come with various colors and textures applied, without the need for the user to input additional information.
Generate
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Generate is the process of converting created characters into font files optimized for each environment and operating system.

Production Process

To create a brand-specific exclusive font, a systematic process is followed. Even if you are not familiar with the font creation process, assistance is provided to ensure easy understanding. At appropriate junctures, the current status and progress are shared to facilitate the font's development.

Prototype

Sandoll and the client collaborate to derive a concept for the exclusive font.


Product

Characters are created based on the derived concept.


Publish

The created characters are developed into font files.

Prototype

Sandoll and the client collaborate to derive a concept for the exclusive font.

Product

Characters are created based on the derived concept.

Publish

The created characters are developed into font files.

Our Projects

The custom fonts branding created become more than just letters; they become a unique voice that expresses the brand's story.


Portfolio →


Partners

Sandoll's type branding captures the unique culture of a brand and embodies it through typography.


Inquiry →


Partners

Sandoll's type branding captures the unique culture of a brand and embodies it through typography.


Inquiry →