Sandoll's type branding captures the unique culture of a brand and embodies it through typography. The brand-exclusive fonts created in this process go beyond mere letters; they become a unique voice that expresses the brand's story.
A brand's culture encapsulated in an exclusive font transforms text into a narrative, offering a sustainable branding solution that communicates the essence of the brand beyond the letters. This approach ensures that every textual representation of the brand carries its identity and values, reinforcing the brand's presence and distinctiveness in the market.
Sandoll creates global fonts that cover more than half of the world's scripts, ranging from Latin to Chinese characters and Kana. Through fast and accurate communication, Sandoll collaborates with colleagues from around the world, with whom it has worked for many years, to create a global voice. This approach emphasizes the importance of teamwork and international collaboration in crafting fonts that can speak to a wide audience, ensuring that the fonts not only support a vast array of characters but also embody the nuances of global communication. By doing so, Sandoll contributes to breaking down language barriers and fostering a more connected world through typography.
Sandoll has been creating fonts in Korea for the longest time. This extensive experience has evolved into expertise that allows for flexible adaptation to various environments and specialized skills in developing new types of fonts.
To create a brand-specific exclusive font, a systematic process is followed. Even if you are not familiar with the font creation process, assistance is provided to ensure easy understanding. At appropriate junctures, the current status and progress are shared to facilitate the font's development.
Prototype
Sandoll and the client collaborate to derive a concept for the exclusive font.
Product
Characters are created based on the derived concept.
Publish
The created characters are developed into font files.
Prototype
Sandoll and the client collaborate to derive a concept for the exclusive font.
Product
Characters are created based on the derived concept.
Publish
The created characters are developed into font files.
The custom fonts branding created become more than just letters; they become a unique voice that expresses the brand's story.
Sandoll's type branding captures the unique culture of a brand and embodies it through typography.
Sandoll's type branding captures the unique culture of a brand and embodies it through typography.
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