- sandoll 's mobile-exclusive font brand 'Iam' sees rapid growth in demand in Vietnam, Thailand, and other regions. Sales of Vietnamese fonts increased by 354% in Vietnam, 174% in Thailand, and 23% in Latin America compared to the launch.
- SanDoll states, "With our multilingual font production capabilities and overseas network, we will continue to grow as a global creator content platform."
January 5, 2023 (Thursday)
As the popularity of K-webtoon IP rises in the global market, demand for domestically produced mobile multilingual fonts is rapidly increasing, particularly in Asia.
SanDoll Co., Ltd. (CEO Young-ho Yun) announced on the 5th that the sales of Vietnamese fonts under the mobile-exclusive font brand 'Iam' increased by 354% compared to the launch based on the 2022 November financial statement.
Targeting the MZ generation who want to express their individuality even on mobile, SanDol has been unveiling brand fonts consistently since early 2021, when it introduced the mobile-exclusive font brand 'Iam' overseas. The 'Iam' font, which gained significant popularity after its release, saw a significant increase in sales in Southeast Asian countries such as Vietnam and Thailand.
In the case of Vietnamese fonts, sales jumped by 354% compared to the launch. Thai fonts also showed strong growth, with sales increasing by 174% since launch, nearly tripling in size. Latin fonts, released in the same year, also saw a 23% increase in sales.
According to Sandoll, the total revenue of the three fonts—Vietnamese, Thai, and Latin—increased by 12% compared to the previous quarter as of the third quarter of last year, showing continuous growth.
Sandoll continues to introduce distinctive and unique fonts every two months, including mobile-exclusive Korean fonts such as 'Iam Hoyoyo,' 'Iam Hitech,' and 'Iam Strawberry Freckles.' Currently, Thai, Vietnamese, and Latin fonts are only available for purchase on overseas Galaxy Stores, while Korean fonts can be purchased on domestic Galaxy Stores and the SanDoll Cloud iOS mobile app.
A SanDoll official stated, "The popularity of K-webtoons is increasing worldwide, and along with it, the popularity of fonts is also rising. For the MZ generation, who are more familiar with the mobile environment than offline, fonts are perceived not just as a means of simple text delivery but as part of the content. Fonts play a role in conveying one's emotions and sensibilities, much like one's personal tone of speech, to those who share stories and content on smartphones all day long." They added, "Based on our multilingual font production capabilities and overseas network, Sandoll will continue to grow as a leading global creator content platform."
Meanwhile, Sandoll is collaborating with the global webtoon platform Kakao Webtoon to support font production for webtoons, aiming to promote the value of fonts in both domestic and international markets.
전문 보러가기
January 5, 2023 (Thursday)
As the popularity of K-webtoon IP rises in the global market, demand for domestically produced mobile multilingual fonts is rapidly increasing, particularly in Asia.
SanDoll Co., Ltd. (CEO Young-ho Yun) announced on the 5th that the sales of Vietnamese fonts under the mobile-exclusive font brand 'Iam' increased by 354% compared to the launch based on the 2022 November financial statement.
Targeting the MZ generation who want to express their individuality even on mobile, SanDol has been unveiling brand fonts consistently since early 2021, when it introduced the mobile-exclusive font brand 'Iam' overseas. The 'Iam' font, which gained significant popularity after its release, saw a significant increase in sales in Southeast Asian countries such as Vietnam and Thailand.
In the case of Vietnamese fonts, sales jumped by 354% compared to the launch. Thai fonts also showed strong growth, with sales increasing by 174% since launch, nearly tripling in size. Latin fonts, released in the same year, also saw a 23% increase in sales.
According to Sandoll, the total revenue of the three fonts—Vietnamese, Thai, and Latin—increased by 12% compared to the previous quarter as of the third quarter of last year, showing continuous growth.
Sandoll continues to introduce distinctive and unique fonts every two months, including mobile-exclusive Korean fonts such as 'Iam Hoyoyo,' 'Iam Hitech,' and 'Iam Strawberry Freckles.' Currently, Thai, Vietnamese, and Latin fonts are only available for purchase on overseas Galaxy Stores, while Korean fonts can be purchased on domestic Galaxy Stores and the SanDoll Cloud iOS mobile app.
A SanDoll official stated, "The popularity of K-webtoons is increasing worldwide, and along with it, the popularity of fonts is also rising. For the MZ generation, who are more familiar with the mobile environment than offline, fonts are perceived not just as a means of simple text delivery but as part of the content. Fonts play a role in conveying one's emotions and sensibilities, much like one's personal tone of speech, to those who share stories and content on smartphones all day long." They added, "Based on our multilingual font production capabilities and overseas network, Sandoll will continue to grow as a leading global creator content platform."
Meanwhile, Sandoll is collaborating with the global webtoon platform Kakao Webtoon to support font production for webtoons, aiming to promote the value of fonts in both domestic and international markets.
전문 보러가기