[ Press release]Sandoll participates in 'AdAsia 2023 Seoul', expanding domestic and international business opportunities

27 Oct 2023
  • Utilizes Open Stage on the 26th for session presentation, gaining high empathy from global participants.
  • Offers Sandoll Cloud font platform vouchers to visitors, promoting a culture of safe font usage.
  • Sandoll plans to continue activities to expand business areas in domestic and international markets.


October 27, 2023 (Friday)


Sandoll announced on the 27th that it has firmly established itself as Korea's leading font company by participating in 'AdAsia 2023 Seoul'


'AdAsia 2023 Seoul' is the largest event in Asia in the fields of advertising, digital content, media, creative, and marketing. Since its inception in Tokyo, Japan in 1958, the event has been held 32 times in 14 cities, and this is the third time it is being held in Korea following 1984 and 2007.


This year's 'AdAsia 2023 Seoul' attracted over 20 global advertising agencies from China, India, Vietnam, and more, who gathered to discuss promotions and marketing for the new era.


On the 26th, Sandoll utilized the Open Stage at 'AdAsia 2023' to present under the theme, 'The Flower of Branding, Fonts! How and Why are Fonts Created?' At this session, Sandoll explored the role of 'fonts' as a marketing tool that embodies corporate brand identity and explained the positive impact of fonts tailored to the image pursued by companies, earning high empathy from participants from various countries.


Indeed, Sandoll, as Korea's first font company, has been collaborating with leading domestic and global companies to secure a solid reference for corporate-exclusive fonts. Through numerous Korean font production projects with domestic companies such as Samsung, Naver, and Baedal Minjok, as well as global companies including Microsoft and Google, Sandoll has demonstrated high customer satisfaction. Furthermore, through a recent project with IBM, Sandoll has secured top-notch Korean and Japanese font production capabilities, expanding its CJK (Chinese, Japanese, Korean) production capacity to become the leading font production company in Asia.


Additionally, at the event, Sandoll distributed vouchers for its font platform, Sandoll Cloud, to promote a culture of safe font usage by creating a conducive environment for font usage. The Sandoll Cloud vouchers provided to visitors were quickly depleted, confirming the interest of users in safe and convenient font usage.


A Sandoll representative stated, "AdAsia, the largest advertising congress in Asia, was a time when the response to Sandoll's specialized knowledge and expertise in font production, as well as the high interest in our font platform, were confirmed among various global companies gathered together. Sandoll plans to continue various activities to expand its business areas in domestic and international markets."