- Mobile entertainment fonts have seen rapid growth due to changing consumption patterns and the rise of mobile creators.
- Approximately 90% of ‘phone customization’ (Phone Deco) customers make repeat purchases, indicating high satisfaction and loyalty.
- Fonts are emerging as a new emotional communication tool, similar to emojis, creating a new market.
March 24, 2025 (Monday)
As the trend of valuing "personal uniqueness" spreads, fonts are gaining attention as an entertainment element beyond a mere productivity tool.
Sandoll Inc. (CEO Young-ho Yun), a creative content platform company operating the font platform Sandoll Cloud, announced on the 24th that the payment volume for mobile fonts in 2024 increased sixfold compared to 2022.
The Sandoll Cloud mobile app offers over 2,000 fonts, including more than 1,000 free fonts optimized for mobile environments. In particular, since Sandoll Cloud fonts became available for use on KakaoTalk on iOS starting in July 2022, mobile font sales have consistently grown, leading to a sixfold increase over two years.
This reflects how fonts have become a tool for emotional communication, similar to how people use emojis to express emotions in messaging apps like KakaoTalk. Consumers are now using fonts to convey their own "mood" and personal style, indicating that fonts have established themselves as a form of emotional self-expression rather than just a way to display text.
In particular, consumers have shown increased satisfaction when selecting fonts that effectively express their individuality or mood, which has also driven repeat purchases.
As of last year, the percentage of Sandoll Cloud mobile font users who made multiple purchases accounted for 88% of total sales, demonstrating a clear trend of repeat purchasing among users who have experienced font usage. This indicates that fonts are becoming not just a one-time consumable but a sustainable digital asset that users repeatedly rely on.
Historically, handwriting was a means of expressing emotions and thoughts and could even serve as a form of personal identification, similar to a fingerprint. Now, for the MZ generation, fonts are taking over that role. As more consumers perceive fonts as a tool for expressing individuality, there has been an increasing preference for handwritten or uniquely styled fonts. This trend is also evident in the 2024 mobile font usage data.
The most popular mobile fonts last year were:
1. Iam Sagwa Note
2.Egg9 Yachaene Dangeun Ilgi Regular
3.GF Pencil Gothic Gray M Light
4.unu Mongle Mongle Hoppang Iwasseoyo
5.And Today’s To-Do M
Most of these top fonts feature a cute, handwritten feel, indicating that users are drawn to expressive and emotionally resonant styles. The rising popularity of these emotional fonts is driven by the growing use of fonts on platforms such as KakaoTalk, GoodNotes, and Instagram as tools for personal expression.
As the consumer base for fonts expands, the demand for mobile fonts is increasing, reinforcing the importance of fonts in the mobile environment.
With the growing popularity of mobile fonts, the entertainment font market is also experiencing rapid growth. As font consumers expand from professional designers to general users, fonts are no longer just a means of reading text — they have become a tool for expressing emotion and reinforcing individuality. This shift is expected to further expand the mobile font market.
A Sandoll spokesperson stated, “The trend of using fonts to express individuality is spreading even in everyday communication spaces like KakaoTalk. As vlogging, casual webtoons, and other forms of mobile-based creative activity increase, the role of fonts is expected to grow even further. We plan to release not only a wider variety of fonts but also technologies to eliminate user inconvenience and enable more expressive communication.”
March 24, 2025 (Monday)
As the trend of valuing "personal uniqueness" spreads, fonts are gaining attention as an entertainment element beyond a mere productivity tool.
Sandoll Inc. (CEO Young-ho Yun), a creative content platform company operating the font platform Sandoll Cloud, announced on the 24th that the payment volume for mobile fonts in 2024 increased sixfold compared to 2022.
The Sandoll Cloud mobile app offers over 2,000 fonts, including more than 1,000 free fonts optimized for mobile environments. In particular, since Sandoll Cloud fonts became available for use on KakaoTalk on iOS starting in July 2022, mobile font sales have consistently grown, leading to a sixfold increase over two years.
This reflects how fonts have become a tool for emotional communication, similar to how people use emojis to express emotions in messaging apps like KakaoTalk. Consumers are now using fonts to convey their own "mood" and personal style, indicating that fonts have established themselves as a form of emotional self-expression rather than just a way to display text.
In particular, consumers have shown increased satisfaction when selecting fonts that effectively express their individuality or mood, which has also driven repeat purchases.
As of last year, the percentage of Sandoll Cloud mobile font users who made multiple purchases accounted for 88% of total sales, demonstrating a clear trend of repeat purchasing among users who have experienced font usage. This indicates that fonts are becoming not just a one-time consumable but a sustainable digital asset that users repeatedly rely on.
Historically, handwriting was a means of expressing emotions and thoughts and could even serve as a form of personal identification, similar to a fingerprint. Now, for the MZ generation, fonts are taking over that role. As more consumers perceive fonts as a tool for expressing individuality, there has been an increasing preference for handwritten or uniquely styled fonts. This trend is also evident in the 2024 mobile font usage data.
The most popular mobile fonts last year were:
1. Iam Sagwa Note
2.Egg9 Yachaene Dangeun Ilgi Regular
3.GF Pencil Gothic Gray M Light
4.unu Mongle Mongle Hoppang Iwasseoyo
5.And Today’s To-Do M
Most of these top fonts feature a cute, handwritten feel, indicating that users are drawn to expressive and emotionally resonant styles. The rising popularity of these emotional fonts is driven by the growing use of fonts on platforms such as KakaoTalk, GoodNotes, and Instagram as tools for personal expression.
As the consumer base for fonts expands, the demand for mobile fonts is increasing, reinforcing the importance of fonts in the mobile environment.
With the growing popularity of mobile fonts, the entertainment font market is also experiencing rapid growth. As font consumers expand from professional designers to general users, fonts are no longer just a means of reading text — they have become a tool for expressing emotion and reinforcing individuality. This shift is expected to further expand the mobile font market.
A Sandoll spokesperson stated, “The trend of using fonts to express individuality is spreading even in everyday communication spaces like KakaoTalk. As vlogging, casual webtoons, and other forms of mobile-based creative activity increase, the role of fonts is expected to grow even further. We plan to release not only a wider variety of fonts but also technologies to eliminate user inconvenience and enable more expressive communication.”