[ Press release]Sandoll’s Subsidiary utoimage Sees 67% Increase in Users, “AI Technology Drives Growth”

11 Feb 2025
  • Following its acquisition by Sandoll, Utoimage implemented AI-driven service enhancements, leading to a more than 67% year-over-year increase in active users by the end of 2024.
  • Key drivers of user growth include:△ AI-generated images△ AI-powered sentence-based search functionality△ Thematic image curation
  • Utoimage aims to further strengthen its leading position in the domestic stock image market through continuous service and business performance improvements.


February 11, 2025 (Tuesday)



Sandoll’s subsidiary, utoimage (CEO Jeong Chan-woo), announced on the 11th that its active user count increased by more than 67% in December 2024 compared to the same month in the previous year, following the integration of AI technology into its services.


utoimage identified the key factors driving this growth as:

AI-powered sentence-based search functionality

AI-generated images

Thematic image curation


As a leading stock image platform in Korea, utoimage has actively incorporated AI technology into its services since its acquisition by Sandoll to enhance user convenience. Notably, in March, it became the first in the domestic stock image industry to introduce AI-powered sentence search functionality, leading to a surge in user numbers. Following the implementation of this feature, visitor numbers continued to rise, reaching a 31% increase by year-end compared to February, before the service was introduced.


The AI-powered sentence search function allows users to find images not just by keywords but through full sentences, enabling designers and creators to quickly locate design assets relevant to specific situations and trends. During the year-end season, searches for keywords like “New Year” and “2025” spiked, contributing to a 67% year-over-year increase in active users during the last week of the year.


Additionally, AI-generated images and thematic image curation strategies played a significant role in Utoimage’s visitor growth. To maximize user convenience, Utoimage curates diverse thematic image collections, allowing users to swiftly select the most suitable images for their projects.

Furthermore, Utoimage swiftly generates content that reflects design trends and market demands, offering a wide range of high-quality stock images. By providing easy access to premium images, users can create more compelling visual content, which has contributed to an increase in user engagement and service utilization.


These service enhancements help users reduce repetitive and inefficient tasks, enabling them to focus more on their creative projects, ultimately improving overall workflow efficiency.


A Utoimage representative stated, “As Utoimage rapidly expands, it is solidifying its position as an essential stock image platform for designers and creators. Moving forward, we will continue to enhance our AI-powered services and user experience while leveraging synergies with our parent company, Sandoll, to develop an inclusive platform that meets the needs of both professional designers and general users.”