Kia Signature

「Kia Signature」 was created as part of Kia's brand renewal, marking its transformation from a traditional automobile manufacturer to a forward-thinking mobility brand.

This global exclusive typeface embodies Kia's boldness and innovation while providing customers with a simple and convenient experience that focuses on the essentials.

It is designed to align with the brand's overall identity and will be used consistently across all brand touchpoints worldwide.

ClientKia
Released2020 - 2021
Classification
Mobility
WeightLight, Regular, Bold
TeamsChoi Sungwoo, Lim Hyeeun, Shin Yerim, Sim Wujin
Specifications

Hangul 11,172 / Latin 95 / Extended Latin 1,548 / Symbols 1,000

Captures the unique culture of a brand and embodies it through typography.

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